Now that the viewer has made a personal connection through your brand's story, they're primed for deeper engagement. The narrative has opened a door, and this is the moment to expand the world, introducing products or services that feel like a natural extensioin of what they've just experienced. It's not about selling; it's about continuing a conversation that's already begun.
Storytelling is one of the most effective ways to influence perception. A well-crafted narrative builds emotional connection and helps potential customers feel aligned with your brand. If they stay engaged throughout the video, that signals more than just casual interest. It's a strong lead, ready for meaningful follow-up.
Discovery doesn't happen by accident, especially with longer-form content. To earn attention, we lead with intent. That means crafting a compelling hook that aligns with the audience's interests. In this case, we're not starting with student tours. We're starting with Bristol Street Art, a cultural touchpoint that sparks curiosity and builds emotional relevance, paving the way for the brand story to unfold.
This is when short-form social media ads - typically 5 to 15 seconds - become a powerful tool. These ads reinforce the narrative, deliver timely offers, and surface additional information, keeping your brand top of mind until the audience is ready to take action.
Even after a purchase, sustained engagement through video plays a critical role in driving repeat business and amplifying word of mouth. Post-sale content - such as how-to guides, testimonials, product explainers, or extended storytelling - reinforces value, deepens brand loyalty, and turns customers into advocates.
